Heren Loebas bvba

Kliniekstraat 104/201

9050 Gentbrugge

0497 66 89 98

Heren Loebas creates visual stories that are so creative that people want to see them.

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Parenting week


campaignvideo / storytelling / art direction / concept

Volg je

Only 27 per cent of families eat together, although mealtimes are the perfect moment to catch up with each other in a cosy setting. Heren Loebas drew attention to this important opportunity for family time with a remarkable campaign. Its final goal? A pleasant dinnertime conversation!

Creative briefing

In partnership with Expoo, the Expert Centre for Parenting Support, we developed a concept for ‘Parenting Week’. Parenting means laughing, crying, talking and eating together. Along with the production company DSD Imaging, we worked on a mouth-watering campaign video that was shared widely on social media and also made the national press.

Behind the scenes

The campaign film ‘What if an ordinary table turned into something special’ clearly captured the main characters: the table is the place where families catch up with each other, where they share emotions and where everyone can be who they really are.

During a short social experiment, we asked all the family members individually about their little secrets or things they didn’t dare tell each other. After the conversation, they were offered a shared meal in the living room. What they didn’t know was that their responses had been subtly incorporated into the table decorations.

In this way, the table revealed the ‘secrets’ bite by bite. This shared moment immediately turned into the perfect opportunity to talk things over and forge closer bonds with each other.

Eating together at the table and discussing what keeps you busy! So important! I used to consciously wait to tell a story until we sat at the table!

Mendi van den Broeck - reactie op Facebook


With this video, Expoo got awarded at the Belgian Corporate Video Festival in 2018 and won the gold award in the category Corporate Image Public Sector. A very nice recognition for this human and emotional project.

"What if an ordinary table becomes something special? ” has a very original concept. The idea of working with written words in the plates is well-liked. The concept, the beautiful color of the images, the appropriate music and the intelligent script make this film a moving and beautiful whole.

EXPOO has succeeded in capturing emotions beautifully with catchy images without becoming overly sentimental. This film illustrates that without words you can tell a very strong message."

Jurycomment Belgian Corporate Video Festival

Winning team

DSD imaging / production company

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