Heren Loebas put itself in the spotlight for a month with a striking image campaign in the glass kiosk on the Graanmarkt in Kortrijk. In our temporary studio, we gave the city’s residents a candid look behind the scenes. Watch out: eye-catcher alert!

Creative briefing

Design Region Kortrijk came up with a competition for young creative talents in partnership with Smart Belgium. The winners had the opportunity to display themselves for a month in the glass kiosk on the Graanmarkt in Kortrijk. Heren Loebas came out on top, but all it got was the blues.

Behind the scenes

We wouldn’t be Heren Loebas if we didn’t do things that little bit differently. So we decided to put ourselves, as well as our portfolio, literally in the spotlight. A month after sending in our application, we moved into the kiosk.

We converted it into a temporary workplace where we welcomed clients and passers-by. The devil is in the details, so we even recreated the interior that can be seen on our website photo. The launch of our new house style colour, ‘Yves Klein Blue’, was an extra feature. Our arrival didn’t exactly go unnoticed. The press gave a colourful account to anyone who wanted to hear it.