NVAO, the Accreditation Organization of the Netherlands and Flanders, launches with its new website, is the final piece of the complete rebranding of the organization. This gives the organization a new look and is ready for the digital age.
From strategy to elaboration
At the start of 2018, the rebranding process for NVAO started. The organization wanted to profile itself in a new way and was therefore looking for the right positioning and accompanying visual style. After a creative pitch, they decided to work with Heren Loebas.
In the first phase, the foundation was laid for the strategy, whereby both the archetype and the personas were determined. These were later converted into a visual style that fully support these character traits and vision. In this way the organization was given a more human character in order to maintain relations with higher education institutions on the one hand and to optimize them on the other.
New website
The renewed corporate identity was already launched in September 2018 and has since been received with great enthusiasm. However, one part was missing, namely the website. This feat was created thanks to the help of the Code d'Or web agency. Because of the communication with on the one hand Dutch and on the other hand Flemish online databases, the website required a lot of technicality. The new year was well started and with the launch of the new website, the final piece for this rebranding was also sent into the world. This way, the organization is not only ready for the future on a visual style, but also on an online level!
Let's shape
your story
Don’t wait for that chance encounter. Drop us a line or join us for tea time. The pleasure is already ours!
Contact us