Everyone know Oxfam-Wereldwinkels. However, not that many people know what’s all happening behind the scenes. The imagecampaign of 2019 is about to change this image.
World Fairtrade Day
On 11th of May (World Fairtrade Day) the campaignvideo was launched next to the posters that were already in use. The message of both the poster and the video fit eachother perfectly. They both show the wide range of activities Oxfam-Wereldwinkels stands for: in this way, we see not only the network of volunteers, the activistic side of the organisation and the educational part but also the local and international producers of the products and the connextion with the governments.
In the video a lot these elements are shown in the shape of a large bunch of people, walking through the door of the Wereldwinkel. This all is shown in a low-key, humoristisc and colorful way.
Watch the video underneath:
In the news
Read more about the campaign using the following links:
Het nieuwsblad - Een alpaca in de Kasteeldreef
De Wereld Morgen - World Fairtrade Day en Oxfam wereldwinkels: broodnodig
Gent Fairtrade - Oxfam Wereldwinkels, daar zit meer achter
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