Heren Loebas bvba

Kliniekstraat 104/201

9050 Gentbrugge

0496 78 54 10

Heren Loebas creates visual stories that are so creative that people want to see them.

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De Standaard Solidarity Prize

/ Broederlijk Delen

advertisement / concept / graphic design / storytelling

Volg je

De Standaard Solidarity Prize gives NGOs the opportunity to win free advertising space in the newspaper De Standaard each year. Our creation for Broederlijk Delen received a silver award in 2016. This was valuable encouragement for Heren Loebas and our client, because the most creative entries were rewarded with a full-page publication in the newspaper.

Creative briefing

Broederlijk Delen has been committed to fighting famine and food shortages among rural communities in Africa and Latin America for years. Heren Loebas took on the challenge of visualising these complex issues in a comprehensible, high-impact way.

Behind the scenes

Farmers in the southern hemisphere protect their harvests season after season, year after year, as if their lives depended on it. After all, a failed harvest has serious consequences: no money coming in and no food on their plates.

We confront the reader with this hard truth. This time, the familiar #foodie photograph doesn’t show a beautiful meal, but a carrot made of dirt. For the farmer, this illusion is daily fare.

Winning team

Jef Boes / photography

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